Why Men Should Wear SPF Every Day (Even in the UK)

Let’s get one thing straight — SPF isn’t just for beach holidays & blistering summer heatwaves. In fact, if you’re stepping outside (or even just sitting by a window), your skin is being exposed to UV rays. And yes, that applies even in the UK — cloud cover & grey skies included.

“But It’s Cloudy…”


We hear this all the time. The UK isn’t known for its sunshine — which is exactly why SPF often gets left off the daily checklist. But here’s the truth: up to 80% of UV rays still penetrate clouds, which means your skin is still at risk, even on those cold, overcast mornings.

UV exposure is cumulative. That quick trip to Pret, walking to the Tube, or weekend in the park? It adds up. Over time, that exposure can lead to:

  • Premature ageing (hello, fine lines & dark spots)
  • Loss of collagen
  • Uneven skin tone
  • Skin cancer

Skincare That Works Hard So You Don’t Have To

At The Answer, we believe SPF should be a non-negotiable part of your daily ritual. Our Daily Ritual SPF 50+ Face Cream is designed to protect, hydrate & defend — all in one effortless step. No fuss, no white cast, no greasy finish, no clogged pores. No more excuses to not wear sunscreen.

Why It’s Made for Men
We get it. Most men don’t want a 10-step routine. So we made a product that cuts through the noise. The Daily Ritual is lightweight, ultra-effective, & blends seamlessly into your morning. It fits in your gym bag, your carry-on, or your medicine cabinet.

The Answer Skincare men's facial cream

Because you’ve got better things to do — but you still want skin that looks good, feels great & ages well. It’s sunscreen that goes the distance.

The sun doesn’t take a day off — & neither should your SPF.
If you want healthy, confident skin long-term, The Answer is simple.
Use SPF. Every day. No matter the forecast.

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