Heard of the term “serum” but unsure of what a serum actually is?

It’s likely you would have heard of the term “serum” but a lot of people don’t know what it is & why it should be a staple in your skincare routine. Let’s dive into the details.

A serum is a lightweight, fast-absorbing skincare product designed to deliver very high concentrations of active ingredients directly to the skin. Unlike moisturisers which are thicker in texture, serums are made up of smaller molecules which allows them to penetrate deeply into the skin layers which is why we love them.

Can a serum be a moisturiser? They can be jam-packed with moisturising ingredients but face creams are heavier in texture & are used to create a barrier on top of the skin to help lock all of the goodness in. 

3 Key Benefits of Serums

  1. Targeted Treatment: Serums are formulated to address specific skin concerns such as wrinkles, fine lines, dark spots, blemishes, & dehydration. Their potent ingredients make them effective in targeting & treating specific issues.

  2. High Potency: Due to their high concentration of active ingredients, serums can provide quicker & more noticeable results compared to other skincare products.

  3. Lightweight Formula: Serums are usually lightweight & non-greasy, making them suitable for all skin types, including oily & acne-prone skin.

Common Ingredients in Serums

Serums can contain a variety of active ingredients depending on their purpose. Some popular ingredients include:

  • Hyaluronic Acid: Excellent for hydration, it helps to retain moisture in the skin, making it look plump & youthful.

  • Retinol: A form of Vitamin A, retinol is effective in promoting cell turnover & reducing signs of ageing.

  • Niacinamide: Helps to improve skin elasticity, enhance the barrier function, reduce the appearance of fine lines, pore  & minimise blemishes

  • Peptides: Aid in boosting collagen production, which is essential for maintaining skin’s firmness & elasticity.

  • Ceramides: Are used to maintain a healthy skin barrier & to hydrate the skin.

How to Use a Serum: 

If you use them during the daytime ensure that you finish your AM routine with a facial SPF.

  1. Cleanse: Start with a clean face to ensure that the serum can penetrate effectively.

  2. General Rule: If applying multiple products, layer from lightest to heaviest texture (so serums before creams etc).

  3. Apply Serum: Because serums are concentrated, use a small amount of the serum & gently rub it evenly onto your skin. Allow a minute or two for the skin to absorb the product.

  4. Moisturise: If needed, follow with a moisturiser to lock in the serum & to protect the skin from moisture loss.

  5. Sun Protection: During the day, always finish with a broad-spectrum facial sunscreen to protect your skin from UV damage.

Choosing the Right Serum

When selecting a serum, consider your skin type & specific concerns. For instance, if you have dry skin, look for a hydrating serum with hyaluronic acid or ceramides. If you’re dealing with blemishes, a serum containing niacinamide might be worth considering.

Incorporating a serum into your skincare routine can be really beneficial. With their concentrated formulas & ability to address a variety of skin issues, serums can help you achieve a healthier, more radiant complexion. Remember to choose a serum that matches your skin’s needs & be consistent with your application for the best results.

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